Fujitsu Expands Green IT Initiative Globally
Worldwide Implementation of Green Policy Innovation Project Aims to Reduce Society's CO2 Emissions by More Than 15 Million Tons
SUNNYVALE, CA -- (Marketwire) -- 12/09/09 -- Fujitsu
(http://solutions.us.fujitsu.com) today announced in
North America that it is expanding its green IT initiative,
Innovation, with the aim of achieving a cumulative
reduction in worldwide CO2 emissions of more than 15
million tons over the four-year period from fiscal 2009
through fiscal 2012. The global expansion of Green
Policy Innovation will assist in reducing the
environmental impact of Fujitsu, and marks a
significant step in the realization of the Fujitsu
Group's medium-term environmental vision, Green Policy 2020, to
support the creation of a prosperous, low-carbon
- The international debate regarding the reduction of greenhouse
gas emissions has been intensifying prior to the 15th United Nations
Climate Change Conference
(COP15). At the most recent Group
of Eight Summit, world leaders agreed on a shared international
goal of halving greenhouse gas emissions by 2050, and to achieve
this goal it is estimated that emissions must be capped by 2020
at the latest. The rapid global adoption of energy-saving products
and services and the introduction of other advanced environmental
technologies in both developed and developing nations are seen as
essential to meeting these goals. As a global IT company, Fujitsu
believes it has an important role to play in reducing the
environmental footprint of its energy-efficient IT solutions,
equipment and data centers.
- In December 2007, Fujitsu launched its Green Policy Innovation
program as a way to assist in reducing greenhouse gas emissions.
By developing energy-efficient IT and introducing green IT
solutions throughout society, the Green Policy Innovation program
initially aimed to reduce CO2 emissions by more than a cumulative
7 million tons in Japan over the fiscal 2007-2010 four-year period.
In the first two years of the program, through fiscal 2008, Fujitsu
achieved a reduction of approximately 2.23 million tons of CO2.
- In recent years, Fujitsu has accelerated its green IT
initiatives in various regions outside Japan by combining the
strengths of its multiple worldwide operations and leveraging their
technological expertise and environmental program experience. As
part of this expansion, Fujitsu has created new global targets for
the Green Policy Innovation program, aiming to reduce CO2 emissions
worldwide by more than a cumulative 15 million tons over the fiscal
2009-2012 four-year period. The global expansion of the program
will help clients around the world reduce their environmental
footprint while serving as a pillar of the company's medium-term
environmental vision, Green Policy 2020.
Areas where Fujitsu is strengthening its commitment to the
Fujitsu Group companies around the world have considerable
expertise in developing and deploying green IT solutions. To meet
the new global targets for Green Policy Innovation, Fujitsu is
striving to reinforce this expertise and enhance knowledge sharing
among Group companies.
- Energy-efficient IT infrastructure employing cutting-edge
Fujitsu Laboratories Ltd. developed the world's first
gallium-nitride high electron-mobility transistors (HEMT) that can
minimize power loss in power supplies. This is just one of many
green IT breakthroughs from Fujitsu, which is dedicated to
supporting the development of energy-efficient IT equipment.
Fujitsu middleware products complement Fujitsu hardware by
visualizing energy-consumption patterns and providing other
optimization and virtualization functions that increase the energy
efficiency of IT systems.
- Outsourcing services delivered from data centers employing
the most advanced green IT
Fujitsu is enhancing the sustainable design of its data centers
in every region of the world.
- In the UK, Fujitsu data centers have begun trial implementation
of the latest energy-consumption simulation technology designed
to optimize facility and IT equipment operation.
- In Australia, data centers boast high-density, hybrid cooling
technology that uses recycled chilled water and spatial layout
planning to minimize thermal currents.
- In Japan, the most advanced data centers employ spot
air-conditioning systems, thermofluid simulation, multipoint
temperature monitoring using optical fibers, and a variety of other
technologies. One of the newest technologies to be introduced is
a large-scale, fine-grained environmental sensing system comprised
of compact, energy-efficient temperature and air flow sensors
linked through a proprietary ad-hoc networking technology.
- Fujitsu will continually upgrade the environmental technology
in its global data centers to ensure its outsourcing services
contribute to lowering the environmental footprint of its
facilities and clients.
- Environmental consulting services to improve clients'
Fujitsu Group companies in Japan, Australia and other countries
provide consulting services to enhance clients' environmental
management. Leading businesses rely on these services to improve
their environmental performance. Fujitsu will leverage its global
expertise in this area to expand consulting services that reduce
a client's environmental impact.
Examples of Global Green IT
Products and Services
1. "OF IT": Reducing the environmental footprint of IT
The servers, storage systems, PCs, networking equipment and other
hardware products that Fujitsu sells globally feature world-class
energy efficiency and compact design. In addition, Fujitsu supports
energy-efficient server virtualization with its middleware
products and pursues energy efficiency at its data centers.
- PRIMERGY<sup>®</sup> BX900
A compact, low-power blade server system with virtualization,
cooling, power consumption visualization and other advanced tools
that together cut power usage by about 40 percent compared to a
2006 rack server model.
A server with world-class energy efficiency, compact footprint,
and whisper-quiet operation.
- ETERNUS<sup>®</sup> DX60 / ETERNUS DX80
A compact, low-power, entry-level disk array with 60 percent fewer
parts compared to previous models. Offers up to 43 percent reduction
in energy consumption compared with previous systems, and includes
an "Eco-Mode" setting.
Suite/ServerView Resource Coordinator VE
High-performance middleware with power consumption visualization
and other highly advanced power management and system
virtualization functions to deliver energy-saving operations.
- ESPRIMO<sup>®</sup> E7935
Introduced in Europe, the world's first 0-Watt PC with zero
emissions during standby.
- LifeBook<sup>®</sup> T4410
An EPEAT Gold-certified Green PC for North America, boasting an
LED backlight, low power consumption and mercury-free components.
- FLASHWAVE<sup>®</sup> 9500
Photonics networking equipment with multilayer convergence
architecture, ensuring both high performance and energy efficiency.
- Sustainable data centers with superior energy
In the UK, the Fujitsu Group has won Europe's first Tier III(1) certification from the Uptime Institute for an outsourcing
service using a sustainable data center with free cooling and other
innovations. In North America and Australia, Fujitsu data centers
have achieved world-class levels of environmental performance by
adopting advanced technology, such as fuel cells, and building
management systems with state-of-the-art water cooling and
recycling systems. In Japan, Fujitsu is operating a sustainable
data center with technologies that include a data center operation
management system with energy consumption visualization technology,
solar cells to power the facility, as well as a spot air conditioning
system that prevents hot spots from emerging inside the data center.
These technologies contribute to reducing CO2 emissions of the
facilities by 40 percent.
2. "BY IT": Reducing environmental footprints by deploying IT
Fujitsu offers green IT services and solutions to back-office
administrative operations and vertical industries such as
manufacturing, transportation and more. Fujitsu also delivers
outsourcing services through data centers designed for
energy-efficiency. These solutions enhance the energy efficiency
of clients' businesses and reduce their environmental footprint.
- Outsourcing services delivered at optimized data
In the UK, sustainable Fujitsu data centers help clients reduce
their CO2 emissions associated with IT equipment and operations
by roughly 3,000 tons annually (the amount that 2,000 homes would
produce in one year).
- SAP AMO (Application Management Outsourcing)
This service significantly improves the efficiency of SAP
operations while reducing a client's environmental footprint. In
Japan, clients outsourcing the management and maintenance of SAP
applications to Fujitsu can reduce CO2 emissions by 68 percent
compared to a client's own management and maintenance.
- Logistics solutions that raise efficiency and lower carbon
In Japan, Fujitsu provides a traffic control system that improves
the efficiency of vehicle allocation and delivery routes through
the utilization of GPS and traffic data. In addition, the traffic
control system solution manages idling time and sharp
acceleration/slowdown to reduce a client's operational costs and
promote safe driving. Overall, the solution enables clients to
reduce CO2 emissions associated with transportation by 19 percent.
- Healthcare solutions that lower service providers' burden
on the environment
In Finland, Fujitsu delivers electronic medical record solutions
that eliminate the need for paper-based patient records and promote
the efficient exchange of information among healthcare service
providers. In Japan, Fujitsu delivers electronic medical record
solutions that can reduce CO2 emissions by 30 percent compared to
paper-based record management systems.
- Environmental consulting services to help clients improve
their environmental management
In Australia, Fujitsu consulting services deliver savings of
greater than 20 percent on the energy cost of and associated
greenhouse gas emissions from IT, providing clients with a strategy
and full program of initiatives for sustainable business
Fujitsu and Sustainability
- At Fujitsu, environmental sustainability is a long-term
commitment dating back to 1993 when we established our first
environmental program. Our mission is to create a prosperous,
low-carbon future. Our vision is to achieve this through IT
innovations that reduce society's environmental footprint and the
impact of IT itself through the Green Policy Innovation program.
- We are continually innovating with green IT services that help
organizations reduce their carbon footprint through more
sustainable practices and technology. Our power-saving, recyclable
products are designed to lessen the environmental impact of IT on
the planet. Our manufacturing plants, data centers and offices are
being designed for low emissions, drawing on renewable energy and
using natural landscaped surroundings. We complement these
activities with the conservation of vast land tracts in Southeast
Asia, carbon reduction programs and world-leading green governance.
In 2006, Fujitsu completed global integration of its environmental
management system based on ISO14001.
Glossary and Notes
(1) Tier III: Data centers are evaluated based on their
quality, including redundancy of ancillary equipment, etc., and
assigned tiers I through IV accordingly, with higher values
representing higher quality.
For more information:
Fujitsu is a leading provider of IT-based business solutions for
the global marketplace. With approximately 175,000 employees
supporting customers in 70 countries, Fujitsu combines a worldwide
corps of systems and services experts with highly reliable
computing and communications products and advanced
microelectronics to deliver added value to customers.
Headquartered in Tokyo, Fujitsu Limited (TSE: 6702) reported
consolidated revenues of 4.6 trillion yen (US$47 billion) for the
fiscal year ended March 31, 2009. For more information, please
About Fujitsu America, Inc.
Fujitsu America, Inc. provides a complete portfolio of business
technology services, computing platforms, and industry solutions.
Fujitsu platform products are based on scalable, reliable and
high-performance server, storage, software, point-of-sale, and
mobile technologies. Fujitsu combines its renowned platform
offerings with a full suite of onshore, near shore and offshore
system integration, outsourcing, and datacenter services covering
applications, operations, infrastructure, customer service, and
multi-vendor lifecycle services. Fujitsu provides
industry-specific solutions for retail, manufacturing, healthcare,
government, education, financial services, and telecommunications
sectors. For more information on Fujitsu America's business scope,
Fujitsu, the Fujitsu logo, ESPRIMO, ETERNUS and LifeBook are
trademarks or registered trademarks of Fujitsu Limited in the
United States and other countries. PRIMERGY is a trademark or
registered trademark of Fujitsu Technology Solutions in the United
States and other countries. All other trademarks and product names
are the property of their respective owners.
The statements provided herein are for informational purposes only
and may be amended or altered by Fujitsu Limited without notice
or liability. Product description data represents Fujitsu design
objectives and is provided for comparative purposes; actual results
may vary based on a variety of factors. Specifications are subject
to change without notice.
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Fujitsu America, Inc.
Public Relations Manager